PPC, or pay-per-click, is an effective way to advertise online while keeping your costs down and your visibility high. Essentially, you promote your company by placing ads on search engines and websites. The advantage to this method is that you only pay when a user clicks on your ad. Furthermore, you are able to dictate how much you care to pay for each click, thereby allowing you to manage your advertising budget by day, week or month.
The most popular PPC platform is Google AdWords which offers you the possibility of placing your ads within Google’s massive search network. In other words, your company gains exposure anytime a user searches for something related to your business.
This exposure comes in various forms. The first is the aforementioned Search, which places sponsored ads above Google listings when a relevant search is conducted. The second is Display – text or graphic-based ads that are located on third-party websites. Third is Remarketing, a technique that enables you to direct your ads to specific groups of visitors who have already come to your site. The final option is YouTube which offers the possibility to advertise via In-Stream and In-Display. All four methods enlist the PPC model and can be extremely lucrative.
Our company helps you maximise your potential with Google Adwords, along with a number of other valuable PPC platforms like Facebook, Twitter, LinkedIn, and Yahoo-Bing.
Ways we can help by managing your PPC campaigns include: